Record-high home prices, inflation, and elevated mortgage rates have made homeownership a tougher prospect for Gen Z compared to earlier generations, necessitating strong financial education.
The partnership aims to empower Generation Z with foundational financial education to build credit, budget effectively, and save for future goals while pursuing homeownership.
More than 90% of Gen Z adults say that housing affordability is a key factor when deciding who to vote for in the upcoming U.S. presidential election.
Without foundational financial education, young adults often struggle to build credit and save for future goals, highlighting the need for guidance in their path to homeownership.
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