Generative AI and zero-click searches are changing brand discovery online, making traditional SEO tactics less effective. Search engines now favor trusted brand mentions in high-authority outlets to enhance SERP rankings. Building a solid online reputation through strategic PR mentions has become essential, often outweighing the importance of site traffic and backlinks. Brands are encouraged to get their names in headlines, seize every PR opportunity, and cultivate relationships with local media to establish credibility and visibility in the digital landscape.
To boost SEO and SERP rankings in this environment, a solid online reputation-fueled by strategic PR mentions-may now carry more weight than site traffic and backlinks.
A tip for brands seeking to improve SERP rankings moving forward would be to secure consistent press in trusted outlets, using your brand name in headlines or quotes.
Emphasize that every opportunity matters. Too often, clients will pass on an interview because the deadline is too tight or the outlet doesn't solely reach their target audience.
Local media relationships are key. Use platforms like HARO to gain expert mentions, and leverage your associations and memberships to get featured.
Collection
[
|
...
]