Investors appear to have regained their appetite for ad tech in terms of early-stage investments, as sources also predict grander-scale mergers and acquisitions in late 2024.
For example, France-based Vibe.co today announced $22.5 million in funding, with the startup likening itself to 'the Google Ads of streaming' as it pitches itself as the go-to CTV platform for marketers in the SME sector.
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