Google search antitrust case: What the government wants | MarTech
Briefly

The U.S. Department of Justice, along with a coalition of states, introduced significant measures aimed at dismantling Google's monopoly in search and advertising. The proposed remedies focus on five key areas: stopping payments that maintain Google's dominance, divesting Chrome, sharing essential user data, enhancing advertising transparency, and establishing compliance monitoring to ensure competition grows. These changes, if implemented, could greatly transform user access to Google services, alter advertising spending, and foster a more competitive landscape in search and AI technologies.
This section includes a 'contingent Android divestiture.' If competition hasn't improved within five years, Google could be forced to spin off Android.
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