The ad for the Vision Pro, titled "Get Ready," merely shows inserts from famous movies and TV shows, with characters such as Luke Skywalker, Snoopy, Geordi La Forge, and Iron Man, putting on some sort of head-worn device, be it a helmet, motorcycle goggles, or a visor.
The idea, we reckon, is to convey the idea that the Vision Pro is merely a gateway into a new universe of content. It's simple and effective, and it underlines the importance of Vision Pro for Apple: It's the company's first entirely new product category since the Apple Watch, which launched in 2015.
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