Recent research by iProov highlights a critical gap in consumers' ability to identify deepfakes, with only 0.1% able to consistently distinguish real from fake content. Particularly concerning is the finding that a significant portion of older demographics are unaware of deepfakes, increasing their susceptibility to fraud. Deepfake videos are generally more difficult to identify than images, amplifying risks associated with identity verification. Despite these challenges, many consumers exhibit overconfidence in their detection skills, complicating efforts to combat misinformation and distrust on social media platforms, which are perceived as major sources of deepfakes.
Findings from iProov underscore the alarming inability of 99.9% of consumers to reliably identify deepfakes, which significantly raises concerns over misinformation and fraud.
The study revealed a gap in knowledge, with 30% of older adults having never heard of deepfakes, increasing their vulnerability to video-based fraud.
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