Yes, it sounds like a conspiracy theory. But maybe our phones really are listening to us | Arwa Mahdawi

Cox Media Group's Active Listening software raises concerns, suggesting it could target ads based on conversations people have near their device microphones, which echoes longstanding fears over privacy.

Despite the tech industry often dismissing the notion that phones actively listen, this new pitch deck reveals companies are exploring unexpected methods to mine consumer data, sparking debate about the ethics involved.

The implications of using voice data for ad targeting compel a discussion on privacy and consent, especially as major tech partners face scrutiny for their relationship with CMG.

While Cox Media Group showcases the power of voice data, tech giants like Amazon and Google sever ties, highlighting the industry’s caution in addressing potential privacy violations that this approach may invoke.

Read at www.theguardian.com