Legislators seem focused on protecting celebrity personas, both living and deceased, amidst rising concerns over generative AI and deepfake technology in the public sphere.
Multiple lawsuits arise as creators express anxiety over generative AI's impact and potential displacement, leading to legislative proposals seeking to establish rights around personal likeness and voice.
Two major proposals seek to tackle misuse of generative AI with broad definitions of digital content that encompass a wide range of personal and collective expression.
By framing new rights as federal intellectual property, proposed laws could expose AI content hosts to heightened litigation risks, undermining their existing protections under Section 230.
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