Threads is launching a new location tagging feature, allowing users to tag their posts with specific locations, similar to Instagram's functionality. Some users have reported seeing this feature, although it's not yet universally available.
The location tagging feature is designed to allow users to personalize their content by tagging nearby places. The functionality could significantly enhance the app, making it more relevant for users interested in breaking news and local events.
Meta plans to use the location sharing data to create a more personalized experience within Threads, which may help bolster user engagement and improve ad targeting once advertisements are introduced.
The rollout of the location tagging feature has been uneven; some users noticed it then saw it disappear from their app. The web version of Threads currently does not support this feature.
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