There's No Reason Why Marketers And Privacy Lawyers Can't Speak The Same Language | AdExchanger
Briefly

It's one thing to have a disclosure that says you're doing something like offering an opt-out, but if you and your partners aren't honoring it, that could be considered unfair and deceptive under the law.
Regulators have made it very clear that they are technically sophisticated, and they can see whether you're honoring what you said in your privacy policy... And if you're not, you've got a problem.
Read at AdExchanger
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