The article discusses the evolution of targeted advertising, emphasizing how technological advancements, particularly social networks, aid in the collection and use of personal data for marketing. Companies have shifted to data-driven strategies targeting specific audiences based on their interests and behaviors. Despite existing regulations, agencies prioritize maximizing profits and refining marketing, often at the cost of user privacy. The article hints at ethical considerations needing exploration, particularly concerning the balance between business objectives and consumer consent and privacy.
The rise of targeted advertising transforms marketing into a data-driven strategy, where personal information is exploited for commercial gain, often without users' informed consent.
This shift in advertising practices has raised ethical concerns, as companies prioritize their profitability over users' privacy, revealing the darker side of surveillance capitalism.
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