Cookies have long been the go-to tool for digital marketers to track users across the web. However, with increasing concerns about personal privacy, many individuals are now taking measures to block cookies through browser settings and other tools. To further complicate matters, major players like Google are set to phase out third-party cookies in Chrome by the end of this year, reshaping the fundamentals of online advertising.
In this article, we explore three key strategies to thrive in the cookie-less future: leveraging zero- and first-party data, embracing native advertising, and adopting privacy-preserving ads.
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