Tesco's CEO Ken Murphy suggested that AI can make a positive impact by guiding customers towards healthier options through its Clubcard loyalty program. With 22 million members, the retailer aims to use data to suggest alternatives to high-sodium products, enhancing customer health and shopping experience simultaneously. This approach highlights how technology can reshape retailer-customer interactions, potentially lowering shopping expenses and reducing food waste.
At the FT Future of Retail Conference, Murphy emphasized that the integration of AI technology can fundamentally change how customers interact with retailers. He stated that the AI capabilities will alert customers to discounts and help to improve their overall shopping experience. By leveraging the data collected from the Clubcard, Tesco intends not only to facilitate better health choices among its customers but also to streamline their shopping process, which is a noteworthy evolution in retail.
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