Solving For Google's Signal Deprecation Is Not A Future-Proof Privacy Strategy | AdExchanger
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from AdExchanger6 months ago
Tracy-Ann Lim warns 'Winter is coming from a data privacy standpoint' at Cannes Lions panel, indicating the urgency for privacy protection in marketing strategies.
AdExchangerhttps://www.adexchanger.com/data-driven-thinking/solving-for-googles-signal-deprecation-is-not-a-future-proof-privacy-strategy/
Marketers face signal loss due to Apple, Firefox, and Safari's cookie deprecation, while new privacy laws keep progressing despite Google's delays, emphasizing the importance of adapting to changing privacy regulations.
AdExchangerhttps://www.adexchanger.com/data-driven-thinking/solving-for-googles-signal-deprecation-is-not-a-future-proof-privacy-strategy/
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#privacy-regulations #data-protection #tech-platforms #marketing-strategies
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