Internet cookies come in two flavors. First-party cookies store session data, while third-party cookies track individuals across websites. Second-party data sharing could address privacy issues while providing targeted advertising.
Despite privacy improvements from removing tracking cookies, the absence of targeted ads may lead to visitors seeing irrelevant offers. Advertisers, including ecommerce firms, may need to increase ad spending to achieve similar revenue levels.
[
add
]
[
|
|
...
]