#cookie-tracking
#cookie-tracking

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Practical Ecommerce

Second-party Data Could Unlock Ad Targeting

Second-party data sharing can provide an alternative to tracking individuals across websites and devices.

Elimination of third-party cookies raises privacy concerns but could lead to less targeted ads and increased ad spend. [ more ]

Marketing Dive

Marketers will face challenges and opportunities in 2024

Sociopolitical landscape and the death of the cookie can impact marketing investments [ more ]

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