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The Google Chrome Cookie Pivot Has The Industry Wary Of Another ATT-Esque Upheaval | AdExchangerGoogle announces new browser-level controls for cookie tracking in Chrome, leaving uncertainty in the industry.
Second-party Data Could Unlock Ad TargetingSecond-party data sharing can provide an alternative to tracking individuals across websites and devices.Elimination of third-party cookies raises privacy concerns but could lead to less targeted ads and increased ad spend.
Marketing playbook: Breaking down industry trends to follow in 2024Marketers will face challenges and opportunities in 2024Sociopolitical landscape and the death of the cookie can impact marketing investments