Rundown: FTC's potential priorities for ad tech, data and AI
Briefly

Under Andrew Ferguson's leadership, the FTC is shifting from broad regulatory rule-making toward targeted enforcement actions, reflecting a potential focus on consumer protection and deceptive practices. Ferguson emphasizes that comprehensive privacy laws should come from Congress, contrasting with the rule-making focus of former chair Lina Khan. His recent appointments signal his approach, with FTC's new leadership potentially targeting unregulated data practices rather than broad initiatives, indicating a recalibration of priorities in addressing issues like data broker practices and sensitive location data.
Under Ferguson's leadership, the FTC may pivot from broad regulations to focused enforcement, indicating a shift in how antitrust and privacy matters are handled.
Ferguson's approach signals a potential prioritization of consumer protection over expansive regulatory measures previously championed by Lina Khan's administration.
Read at Digiday
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