Council Post: How To Respond To The Shifting Tides Of Leveraging Customer Data
Brands are evolving strategies to adapt to changes in the digital ecosystem driven by factors such as signal loss, deprecation of third-party cookies, and privacy laws. [ more ]
AI technologies are enhancements of existing technologies; privacy issues in AI are extensions of traditional privacy concerns, requiring a holistic approach to regulation. [ more ]
AI is highlighting the need for a comprehensive reevaluation of privacy laws, rather than creating separate legislation for AI privacy issues. [ more ]
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Privacy leaders ponder expected 2024 trends, developments in US, EU
More states in the US are expected to add comprehensive privacy laws, making it challenging for businesses to adapt to each law.
There is a continued push for AI legislation in the US, with several bills in the works to address the development and deployment of AI systems. [ more ]
Decode the future of AI and privacy with metadata mastery | MarTech
Many marketers are struggling to track assets and performance due to the rapid changes in marketing, such as the adoption of AI and stricter privacy laws.
The key to success in navigating these changes is to have a robust marketing metadata strategy. [ more ]
Tech giants should face new watchdog, Australian Senate inquiry finds
Recommendations from a Senate committee could result in tougher laws for big tech, including the introduction of a big tech watchdog and individuals' rights to delete data.
Existing regulators have been unable to adequately address concerns of anti-competitive practices by big tech companies due to significant regulatory gaps. [ more ]