The article uncovers a significant breach of data protection laws by UK gambling companies, which are secretly tracking website visitors and transmitting their data to Meta without permission. Testing revealed a hidden tracking tool embedded in numerous gambling sites that collects detailed user interactions. Lawmakers like Iain Duncan Smith have called for immediate intervention, citing the gambling industry's marketing practices as excessive and poorly regulated. Data privacy experts highlight that sharing data with Meta, even with consent, represents a severe issue. The findings illustrate how the gambling industry's practices require urgent reform and regulatory oversight.
Gambling companies are covertly tracking visitors to their websites and sending data to Facebook's parent company without consent, raising serious legal concerns.
Iain Duncan Smith emphasized the urgent need for intervention, stating that the gambling industry's marketing practices are out of control and regulatory measures are inadequate.
Wolfie Christl remarked on the severity of the issue, indicating that sharing data with Meta without consent blatantly disregards laws protecting user privacy.
The widespread testing revealed that tools like Meta Pixel were commonly used without users' explicit consent, breaching data protection rules across numerous gambling sites.
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