Despite the inevitable shift towards a more privacy-conscious advertising landscape, the ad tech sector's eagerness to participate in the Privacy Sandbox has been varied.
Industry-wide collaboration is key in this next phase. Google's Privacy Sandbox is seen as a potential way to protect consumer privacy and improve the industry.
This is a call to action for advertisers to invest in consumer privacy protection.
We're pleased Google is proactively engaging with the industry, as it could have mirrored Safari's approach.
#tracking-cookies #google-privacy-sandbox #industry-collaboration #consumer-privacy-protection #ad-tech-sector
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