#ad-tech-sector
#ad-tech-sector

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Exchangewire

Marketing

Opti Digital Welcomes Guillem Fiter as Chief Marketing Officer

Opti Digital appoints Guillem Fiter as CMO to enhance marketing strategy and expand market presence in digital advertising. [ more ]

Digiday

1 month ago

Marketing tech

Amid uncertainties, Silicon Alley's leading lights collectively shrug at Google's cookie news on earnings calls

The ad tech sector is reevaluating its strategies after Google Chrome's change in plans for third-party cookies. [ more ]

TipRanks Financial

4 months ago

Marketing

Buy Rating Affirmed for Integral Ad Science Amidst Programmatic CTV Growth and Ad Tech Sector Trends - TipRanks.com

James Heaney CFA from Jefferies maintained a Buy rating on Integral Ad Science due to the growth potential of the ad tech sector, especially in programmatic CTV. [ more ]

Exchangewire

5 months ago

Privacy professionals

Privacy Sandbox and the Countdown to Cookieless

Google is steadily removing tracking cookies from Chrome browsers until autumn 2024.

Industry collaboration is crucial in adapting to the shift towards a more privacy-conscious advertising landscape. [ more ]

CityAM

3 months ago

Marketing tech

Google faces 14bn UK class action after Tribunal greenlights claim

Class action lawsuit against Google in the UK for alleged ad tech dominance abuse. [ more ]