Opti Digital Welcomes Guillem Fiter as Chief Marketing OfficerOpti Digital appoints Guillem Fiter as CMO to enhance marketing strategy and expand market presence in digital advertising.
Amid uncertainties, Silicon Alley's leading lights collectively shrug at Google's cookie news on earnings callsThe ad tech sector is reevaluating its strategies after Google Chrome's change in plans for third-party cookies.
Buy Rating Affirmed for Integral Ad Science Amidst Programmatic CTV Growth and Ad Tech Sector Trends - TipRanks.comJames Heaney CFA from Jefferies maintained a Buy rating on Integral Ad Science due to the growth potential of the ad tech sector, especially in programmatic CTV.
Privacy Sandbox and the Countdown to CookielessGoogle is steadily removing tracking cookies from Chrome browsers until autumn 2024.Industry collaboration is crucial in adapting to the shift towards a more privacy-conscious advertising landscape.
Google faces 14bn UK class action after Tribunal greenlights claimClass action lawsuit against Google in the UK for alleged ad tech dominance abuse.