Opting In-n-Out: Five key analyses for adtech privacy law compliance
Briefly

Media companies and online businesses must comply with diverging privacy and data protection laws across jurisdictions, which is particularly challenging for smaller and newer businesses that rely on advertising technology services and data brokerages.
Smaller and newer businesses often find this exceedingly challenging...
In practice, companies prompt users for consent regarding cookies and marketing emails with options for opting in or out. Many smaller businesses fear that compliance may stifle their competitiveness.
Practically, businesses may forgo using new adtech features...
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