Every time users engage with an ad online, it sets off a cascade of information sharing that exposes personal data to thousands of advertisers and data brokers.
The information contained in a bid request, such as location and device details, can easily be linked to individuals, posing significant privacy risks.
RTB operates as a pervasive and largely unregulated system that not only delivers ads but also facilitates government surveillance and security threats.
The Federal Trade Commission's recent enforcement action marks a critical step toward addressing the rampant abuse of personal data in the real-time bidding process.
Collection
[
|
...
]