In a stunning admission, marketing firm Cox Media Group has confirmed using smartphone microphones to eavesdrop and collect data, further fueling concerns about privacy violations.
Active Listening technology has now become a key tool for advertisers, enabling them to track real-time conversations and pair that data with online activity, enhancing targeted advertising strategies.
This revelation highlights the shift in advertising, where conversations near our devices can translate into marketing insights, blurring the lines between user engagement and invasion of privacy.
The report by 404 Media exposes the unsettling reality of modern advertising practices, underscoring how firms exploit personal conversations for commercial benefits.
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