Google's latest Privacy Sandbox report, published as required by the U.K. Competition Markets Authority, reveals significant functionality challenges, particularly concerning its attribution reporting API. Critics, including the Movement for an Open Web and The Trade Desk, expressed their discontent, with some firms withdrawing investments amid delays in decisions regarding third-party cookies. However, companies like BidSwitch are exploring new strategies to support clients in navigating these challenges, aiming to facilitate access to the Protected Audiences API infrastructure to boost participation and ease the transition.
Privarcy Sandbox critics labeled the report "yet another nail in the coffin,” highlighting ongoing functionality challenges and low adoption rates.
We saw the opportunity to build middleware infrastructure for the Protected Audiences API (PAPI) on their behalf to reduce investment and workload.”}],
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