The European Commission is investigating Ticketmaster after complaints about its dynamic pricing, which saw prices escalate dramatically from £135 to £350 during the Oasis ticket sales.
Dynamic pricing is under scrutiny, as fans have expressed outrage over substantial price increases for tickets, raising questions about the fairness and transparency of such practices.
The urgent review by the European Commission comes as consumer protection laws mandate that businesses must provide clear and accurate pricing information to avoid misleading consumers.
Despite dynamic pricing not being illegal, misuse of the system could potentially lead to breaches of EU directives, prompting regulatory bodies to take action.
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