IAB Tech Lab unveils new privacy taxonomy for the digital media sector
Briefly

Jared Moscow, director of product, privacy, at IAB Tech Lab, emphasized the need for a cohesive solution to the industry's privacy challenges, stating, 'Our industry is at a critical juncture where the need for a unified approach to data privacy has never been more urgent. The IAB Tech Lab Privacy Taxonomy is more than just a technical standard - it's a foundational shift in managing data privacy.'
The IAB Tech Lab Privacy Taxonomy aims to help organizations systematically approach the complexities of data privacy, facilitating better compliance and operational efficiency in managing personal data.
Key benefits for organizations include data labeling and management, consent and compliance improvement, and simplified privacy request management, which enhances cooperation between companies handling user data.
The introduction of the new privacy framework seeks to standardize the way businesses manage user data, aligning practices with evolving privacy regulations to ensure better transparency.
Read at The Drum
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