Connecticut consumers can now opt out of most targeted advertising and sales of their personal data using a simple tool like a browser extension.
Consumers can send an 'opt out preference signal' using a privacy-protecting browser or extension, effectively telling websites whether to track their data.
The Connecticut Data Privacy Act now mandates that businesses must respect consumers' opt-out preferences, compelling them to protect personal data privacy.
Businesses in Connecticut processing significant amounts of personal data must comply with the privacy preferences of consumers regarding data tracking and sales.
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