Google's Privacy Sandbox proposal, aimed at enhancing user privacy, faces mounting challenges from the U.K.'s CMA, potentially derailing the initiative as regulators seek to ensure fair competition.
CMA's ongoing scrutiny highlights its serious competition concerns over Google's revisions, indicating that the tech giant must address the issues raised to proceed with its plans.
Despite years of development, Google's shift to eliminate third-party tracking cookies is stalled, as the CMA continues to navigate concerns and discussions surrounding its strategy.
The future of Google's advertising technology remains uncertain, with the CMA poised to take further action if Google's revised proposals fail to meet regulatory expectations.
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