"If Google wins this case, we'll continue to see the decline of the open web. I liken the open web to the small businesses of the internet. So the loss of that ecosystem will make the market increasingly vertical and siloed between walled gardens." - Lee Hepner, antitrust lawyer.
"Google's ad-tech business is warping the digital economy and effectively contributing to inflation because if Google didn't dominate the ad-tech landscape, more competition could ultimately lead to lower prices for consumers online." - Sacha Haworth, executive director.
"If the judge rules against Google, smaller businesses will get a fighting chance online. A more accessible digital advertising landscape will ideally lead to lower prices due to increased visibility for small and medium enterprises." - Elise Phillips, policy counsel.
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