Google on Tuesday began rolling out a beta test of its Privacy Sandbox software for a small portion of Android 13 devices to learn how its purportedly privacy-protecting ad tech actually performs.Google began working on its Privacy Sandbox in 2019 and its Android iteration surfaced a year ago.The ad tech do-over represents an attempt to maintain current modes of online advertising, like targeting and remarketing, once invasive third-party cookies - used for cross-site tracking and profiling - get phased out.
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