Google is betting on its logged-in user base to replace third-party cookies: A Q&A with Goodway Group's Rober Webster and Anonymised's Mattia Fosci

from Digiday 3 months ago

According to Google, [GADM] is supposed to make sharing your first-party customer data with Google's platform a breeze.
Digidayhttps://digiday.com/marketing/google-is-betting-on-its-logged-in-user-base-to-replace-third-party-cookies-a-qa-with-goodway-groups-rober-webster-and-anonymiseds-mattia-fosci/

Specifically, GADM builds upon and expands two Google products: Customer Match allows Google to match advertisers' first-party customer data with Google Account data and publisher data using the new EPID features.
Digidayhttps://digiday.com/marketing/google-is-betting-on-its-logged-in-user-base-to-replace-third-party-cookies-a-qa-with-goodway-groups-rober-webster-and-anonymiseds-mattia-fosci/

Read at Digiday

#google-ads-data-manager #targeted-advertising #customer-data #campaign-attribution #transparency

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