Google is betting on its logged-in user base to replace third-party cookies: A Q&A with Goodway Group's Rober Webster and Anonymised's Mattia Fosci
Briefly

Google Ads Data Manager (GADM) is a tool that allows advertisers to share their first-party customer data with Google for targeted advertising. It combines this data with Google's own media data and uses it to target ads and measure campaign attribution. GADM builds upon and expands two Google products: Customer Match, which matches advertisers' first-party customer data with Google Account data and publisher data, and Audience Solutions, which allows advertisers to create and target custom audience segments. The tool aims to provide advertisers with more control and transparency over their customer data.
According to Google, [GADM] is supposed to make sharing your first-party customer data with Google's platform a breeze.
Google Ads Data Manager (GADM) is a tool that allows advertisers to share their first-party customer data with Google for targeted advertising. It combines this data with Google's own media data and uses it to target ads and measure campaign attribution. GADM builds upon and expands two Google products: Customer Match, which matches advertisers' first-party customer data with Google Account data and publisher data, and Audience Solutions, which allows advertisers to create and target custom audience segments. The tool aims to provide advertisers with more control and transparency over their customer data.
Specifically, GADM builds upon and expands two Google products: Customer Match allows Google to match advertisers' first-party customer data with Google Account data and publisher data using the new EPID features.
Read at Digiday
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