Digiday
3 months agoPrivacy professionals
Google is betting on its logged-in user base to replace third-party cookies: A Q&A with Goodway Group's Rober Webster and Anonymised's Mattia Fosci
Google Ads Data Manager (GADM) is a tool that allows advertisers to share first-party customer data with Google for targeted advertising.
GADM combines advertisers' customer data with Google's own media data to target ads and measure campaign attribution. [ more ]