Google AdSense users must prepare for significant updates due to new state privacy laws in Iowa, Delaware, New Jersey, Nebraska, and New Hampshire coming in early 2025.
As of January 2025, several states will introduce privacy laws that require enhanced transparency about data usage, giving consumers more control over their personal data.
AdSense will implement updates to its Data Processing Terms to align with state regulations, with Restricted Data Processing being a key feature applied to affected states by November 15, 2024.
Google AdSense is proactive in assisting publishers with compliance, and those who have already agreed to existing data protection terms will see updates automatically reflected in their workflows.
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