Instead of deprecating third-party cookies, we would introduce a new experience in Chrome that lets people make an informed choice that applies across their web browsing, and they'd be able to adjust that choice at any time,
The company's idea of balancing online privacy vis-à-vis an ad-supported internet using Privacy Sandbox has courted scrutiny from regulators, advertisers, and privacy advocates, prompting it to redraw the contours of the cookie-replacement technology several times over the past few years.
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