Tina Wilson, the CEO and founder of Wingman, stated that her app hands the dating life to friends and family, who create profiles and leave supportive reviews. This friend involvement adds a layer of accountability and makes the dating approach feel more authentic to users. Focus groups with Gen Z showed positive reception, indicating a shift away from traditional apps due to their lack of engagement and genuine connection. The urgency for a new dating approach is clear as users seek authenticity.
Wilson highlights that many Gen Z users have been on social media since a young age, leading to feelings of jadedness towards traditional dating apps. "They demand authenticity," she said, which shaped her vision to create Wingman as an authentic, quick, and easy alternative that allows friends to support and recommend matches actively. The emphasis on genuine connections reflects a broader trend where younger users are seeking more meaningful interaction in their dating lives.
A Forbes Health survey revealed that 79% of Gen Z respondents feel burnout from dating apps, echoing a growing sentiment that these platforms are not delivering the fun and engagement they once did. As a result, younger users are disconnecting from common online dating services, which is reflected in the declining percentage of 18-29 year-olds active on these platforms. This demographic shift signals a demand for innovative solutions that resonate with their need for authenticity and engagement.
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