The collection of data on individuals has become a very controversial topic for many and is not being helped by the repeated failures to protect the sensitive information being collected by these organizations. Restricting the collection of things like location information is an important step, especially for those in professions where the disclosure of this information could be a danger to them and their families or might make them a target of hate groups due to religious or other affiliations.
This breach shows how mobile advertising IDs, which are often touted as non-identifying, can in fact be used to identify and track specific people. The threat of this data being sold goes beyond the usual threats of phishing and scams. It enables stalking, harassment, and domestic abuse. The FTC made the right call in banning data brokers from selling location info.
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