Under the finalized rule, covered entities will be allowed to retain the personal information of young users only 'for as long as reasonably necessary to fulfill a specific purpose for which it was collected.' This limit aims to curb the potential for misuse of children's data and emphasizes the importance of protecting young users in an evolving digital landscape. The FTC emphasizes that companies must prioritize privacy and safety.
The Federal Trade Commission has made significant strides in enforcing COPPA, bringing action against big tech firms like Amazon and referring major platforms such as TikTok to the Justice Department. This marks a definitive step in their ongoing battle to hold companies accountable for safeguarding children's personal information as they navigate an ever-changing technological environment.
Collection
[
|
...
]