Ford might listen to your in-vehicle conversations to serve up ads
Briefly

In one example, the controller may monitor user dialogue to detect when individuals are in a conversation. The number of ads may be intrusive if the individuals are engrossed in conversation. However, when the individuals are not in conversation, the number of ads presented can be increased.
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The ads would not be shown when the vehicle is moving, so as not to distract the driver.
Ford might be looking to bring tailored ads to your car or truck, monitoring and collecting driver data to curate personalized advertising experiences.
Read at Fortune
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