"Dynamic pricing, which is common in the US but relatively unusual in the UK and Ireland, meant that some fans queued all day long only to find that 135 standing tickets had risen to 355 when it came time to confirm their purchase."
"...dynamic pricing is not illegal, the way that Ticketmaster applied it may have breached consumer regulations if it was not clear to fans that the price of basic standing tickets might increase."
"It is a breach of the consumer protection from unfair trading regulations (2008) if a trader misleads consumers regarding the price of goods and services, if that causes the average consumer to take a different transactional decision."
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