The Court of Justice of the European Union (CJEU) ruled that Facebook must not use personal data for targeted advertising indefinitely, emphasizing data minimization and restrictions.
According to the court, social networks are prohibited from processing personal data perpetually without considering the GDPR's guidelines, particularly on necessary data limitations.
Privacy activist Maximilian Schrems’ case established that public statements on personal attributes, like sexual orientation, do not justify extensive personal data processing for targeted ads.
The ruling indicates a clear stance on the importance of user consent boundaries, particularly in relation to how personal and sensitive data can be used for marketing.
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