Elon Musk's X says it's policing harmful content as scrutiny of the platform grows

X's first transparency report since Elon Musk's acquisition reveals significant account and post removals, aiming to alleviate concerns about the platform's safety under new ownership.

From January to June, X suspended 5.3 million accounts and removed or labeled 10.7 million posts as part of its ongoing commitment to combat harmful content on the platform.

Despite Musk's controversial leadership style, X has taken steps to reassure advertisers and the public about its content moderation efforts, while planning significant structural changes.

Musk's acknowledgment at the Cannes Lions Festival that advertisers want a safe association with content signals a shift in approach towards marketers who have expressed concerns about brand safety.

Read at Los Angeles Times