Council Post: Striking The Right Chord: Data Security And Targeted Reach In Marketing
Briefly

from Forbes5 months ago
Ajay Gupta emphasizes that modern consumers expect personalized marketing based on their unique profiles, but they are also increasingly wary of data privacy issues.
Forbeshttps://www.forbes.com/councils/forbesagencycouncil/2024/09/10/striking-the-right-chord-data-security-and-targeted-reach-in-marketing/
With 71% of consumers desiring personalized interactions, brands must leverage data effectively while prioritizing security to maintain consumer trust and integrity in their marketing practices.
Forbeshttps://www.forbes.com/councils/forbesagencycouncil/2024/09/10/striking-the-right-chord-data-security-and-targeted-reach-in-marketing/
The intersection of targeted marketing and data security reveals that while personalization offers significant ROI, brands must be transparent about data use to maintain customer loyalty.
Forbeshttps://www.forbes.com/councils/forbesagencycouncil/2024/09/10/striking-the-right-chord-data-security-and-targeted-reach-in-marketing/
Fast data collection for targeted marketing can lead to breaches and leaks, which has raised consumer concerns about whether brands can be trusted with their personal information.
Forbeshttps://www.forbes.com/councils/forbesagencycouncil/2024/09/10/striking-the-right-chord-data-security-and-targeted-reach-in-marketing/
Read at Forbes
#personalized-marketing #data-security #consumer-trust #marketing-strategy #data-privacy
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