Cookie consent is not enough
Briefly

For all the time companies have spent on implementing cookie consent notices, the recent spate of privacy lawsuits and regulatory fines are growing in number and size.Needless to say, notices are doing very little to protect companies or their customers.Without a doubt, transparency is a good thing, and we're starting to see more common-sense guidance emerge, but companies are still vulnerable to a host of issues that are often beyond their direct control.
Read at VentureBeat
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