The CMA stated, 'Having consulted advertisers and Facebook Marketplace users on the proposals, the CMA has concluded that the revisions go above and beyond the original commitments and would not leave any advertisers worse off.' This reflects the thorough approach taken to ensure fairness for advertisers on Meta's platforms.
The CMA had initiated an investigation in 2021 to determine if Meta possessed an unfair advantage due to its data practices, which led to the proposed changes accepting better safeguards for advertiser data.
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