Collaborations with athletes, actors, and singers enhance brand recognition and profitability, with influencers now taking a more active role in product development than ever.
The involvement of celebrities and influencers in brand collaborations has evolved. They now contribute significantly by influencing product designs and overseeing production.
California's laws on independent contractors and 'work made for hire' are crucial for businesses to understand in clarifying the legal implications of celebrity partnerships.
Prominent brand collaborations, as seen with Patrick Mahomes and Travis Kelce, generate strong associations, but businesses need to navigate complex legal landscapes for IP ownership.
#brand-collaborations #influencer-marketing #celebrity-endorsements #california-law #intellectual-property
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