Amazon and its advertising subsidiary are being sued for allegedly gathering personal data from third-party mobile apps without obtaining informed consent from users. The lawsuit, initiated in San Francisco, claims that Amazon's Ads SDK tracks and sells sensitive location data of California residents. This data not only reveals consumers' movements but also potentially sensitive information like religious belief and medical conditions. The case underscores ongoing privacy concerns related to the use of SDKs by advertising firms, reflecting broader issues with US privacy regulations.
"The data that Amazon collects from unsuspecting consumers is incredibly sensitive; it reveals where a consumer lives and works, and which locations they frequent."
"Concerns about data gathering through SDKs implemented by third-parties go back years, highlighting the weak US state and federal privacy laws."
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