"Mitigating the risks around cookies is one of the top issues we deal with now," said Anna Westfelt, a partner at Gunderson Dettmer and head of its data privacy practice. "Cookies may be going away, but I still get a lot of questions about this from clients."
Sensitive personal information and the Meta pixel are both major tension points for clients. They want to make sure they're handling this correctly. A related issue is helping them understand universal opt-out mechanisms, which provide individuals with more powerful control over their personal data.
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