Location data harvesting from mobile apps has become a significant privacy concern, as many popular applications engage in real-time bidding (RTB) for ads that can inadvertently disclose sensitive user information. Companies like Gravy Analytics play a critical role in this ecosystem by collecting data from numerous apps—including gaming, fitness, and social applications—and selling this information without users' or developers' consent. This has resulted in substantial risks to privacy, as users may unknowingly have their location data tracked and sold, highlighting a need for more stringent regulations and user awareness.
Location data harvesting is increasingly jeopardizing privacy, with popular apps unknowingly facilitating the collection of sensitive user data through advertising processes.
Many familiar apps, such as Candy Crush and Tinder, may unintentionally expose user location data to advertising networks during real-time bidding.
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