The craft beer market faces significant challenges, with a noted 3.3% decline in dollar sales for 2024 seemingly indicative of shifting consumer preferences. Analysts indicate a broader trend of decreasing sales and the closure of many microbrewery operations. However, some regional and micro-players continue to thrive amid adversity. The craft sector is now seen as a stable part of the beer market, though it lacks the initial excitement that fueled its rise. Notable brands exhibit varying performance, with some growing while others decline.
"However, the general market trajectory is incredibly bifurcated across scales of brewers, with widespread duress and closures among many micro-operators..."
"Craft is now entrenched as a market mainstay, yet it no longer has the luster of newness and excitement that drove much of its initial growth."
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